The Influence of Halal Tourism Promotion and Image on Muslim Tourists' Visiting Decisions in the Super Tourism Area of Lake Toba

  • Elfitra Desy Surya Universitas Pembangunan Panca Budi, Medan, Indonesia
  • Megasari Gusandra Saragih Universitas Pembangunan Panca Budi, Medan, Indonesia
  • Nurafrina Siregar Universitas Pembangunan Panca Budi, Medan, Indonesia
Keywords: Promotion, Image, Halal Tourism, Muslim Tourists, Visiting Decisions.

Abstract

The concept of halal-based tourism is a follow-up to the lifestyle trend of Muslims as a result of increasing the economic capacity of people in Islamic countries, especially Middle Eastern countries Indonesia, with its various potentials, continues to develop this sector to become the best in the world. This study is intended to examine the factors that influence halal-based tourism to increase tourist interest in visiting the Toba Samosir area and the indicators needed in halal-based tourism. One of the factors that support the success of developing halal tourism in the Super Lake Toba tourist area is the promotion of halal tourism. The method used in this research is a quantitative explanatory method. The results showed that the effect of halal tourism promotion on the decision to visit Muslim tourists to the super tourist area of ​​Lake Toba was only 3.2%. In contrast, after adding the image of halal tourism, it increased to 96.8%. These results indicate that the promotion variable and the image of halal tourism effectively increase the number of Muslim tourists visiting the Lake Toba super tourism area.

Published
2021-12-31
How to Cite
Surya, E. D., Saragih, M. G., & Siregar, N. (2021). The Influence of Halal Tourism Promotion and Image on Muslim Tourists’ Visiting Decisions in the Super Tourism Area of Lake Toba. Dialogos, 26(1), 143-150. https://doi.org/10.4025/dialogos.v26i1.177