The Impact of Digital Culture on the Competitive Advantage of SMEs

  • Robertus Suraji Universitas Bhayangkara Jakarta Raya, Indonesia
Keywords: Impact, Digital Culture. Competitive Advantage, MSME.

Abstract

The purpose of this study is to analyze the impact of digital culture on the competitive advantage of SMEs. This research uses quantitative research with a descriptive analysis approach. The data used by researchers are primary data and secondary data. Data collection tools used by researchers are questionnaires and study centers. The population in this study were all MSME actors in East Jakarta, while the sample in this study was 100 respondents who were selected using the purposive side method. Testing the research data using the validity test, reliability test, measurement test, and regression weight test. Based on the results of data processing and analysis, it can be concluded that: 1) Digital Safety has a positive and significant effect on the competitiveness of MSMEs with a C.R. (critical ratio) result of 5.743 > 1.96 and a probability value of 0.000 < 0.05; 2) Digital Ethics has a positive and significant impact on the competitiveness of MSMEs with a C.R. (critical ratio) result of -2.038 < 1.96 and a probability value of 0.042 < 0.05; and 3) Digital Skills have a positive and significant impact on the competitiveness of MSMEs with a C.R. (critical ratio) result of 6.432 < 1.96 and a probability value of 0.000 < 0.05.

Published
2021-12-30
How to Cite
Suraji, R. (2021). The Impact of Digital Culture on the Competitive Advantage of SMEs. Dialogos, 26(1), 67-79. https://doi.org/10.4025/dialogos.v26i1.172